{"product_id":"pet-licking-mat","title":"The Mindful Bowl","description":"\u003cp\u003eYour dog isn't bad. They're bored.\u003c\/p\u003e\u003cp\u003eThe Mindful Bowl is one product with two surfaces — a slow-feeder side that turns a 30-second meal into a ten-minute one, and a lick-mat surface that calms anxious dogs in moments that used to mean stress. Bath time. Nail trims. Fireworks. Vet visits.\u003c\/p\u003e\u003ch3\u003eThe problem\u003c\/h3\u003e\u003cp\u003eMost dogs eat too fast because food, for thousands of years, was scarce. Now it isn't. But the instinct remains — and with it the risk of bloat (GDV), a twisting of the stomach that's fatal in under an hour for large breeds. Slow eating isn't a preference. It's a precaution.\u003c\/p\u003e\u003cp\u003eSeparately, the act of licking has been shown to reduce a dog's cortisol levels — the stress hormone. It's why dogs lick their paws when anxious. It's why a dog given a lick mat during a thunderstorm doesn't react the way they used to. The Mindful Bowl combines both functions in a single, food-grade silicone surface.\u003c\/p\u003e\u003ch3\u003eWhy this works\u003c\/h3\u003e\u003cp\u003eThe slow-feeder side has six raised ridges that force the dog to work food out with their tongue and snout, not their teeth. This adds 8–12 minutes to every meal. The lick-mat side is textured with hundreds of small grooves designed to hold peanut butter, yogurt, pumpkin or our calming recipes.\u003c\/p\u003e\u003cp\u003eThe material is food-grade silicone, certified to EU 10\/2011 standards — the same safety regulation that governs human food contact. The base has four powerful suction cups that grip tile, hardwood, glass and stainless steel. It's dishwasher-safe, freezer-safe, and microwave-safe up to 230°C. Available in Cream, Sage and Stone.\u003c\/p\u003e\u003ch3\u003eWho it's for\u003c\/h3\u003e\u003cp\u003eDogs who eat in under one minute. Owners of bloat-prone breeds (Labrador, Boxer, Great Dane, GSD, Doberman, Standard Poodle). Owners of anxious dogs who struggle during fireworks (UK Bonfire Night), vet visits, or being alone. Owners of recovering puppies. Anyone who wants their dog to be calmer in five minutes per day.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eTwo surfaces in one: slow-feeder + lick mat\u003c\/li\u003e\n\u003cli\u003eFood-grade silicone, EU 10\/2011 certified\u003c\/li\u003e\n\u003cli\u003eFour-suction base — grips tile, wood, glass, steel\u003c\/li\u003e\n\u003cli\u003eAdds 8–12 minutes to every meal\u003c\/li\u003e\n\u003cli\u003eCalms anxious dogs in two minutes of licking\u003c\/li\u003e\n\u003cli\u003eDishwasher-safe, freezer-safe, microwave-safe to 230°C\u003c\/li\u003e\n\u003cli\u003eAvailable in Cream, Sage and Stone\u003c\/li\u003e\n\u003cli\u003e20 × 20 cm — fits next to most standard food bowls\u003c\/li\u003e\n\u003c\/ul\u003e\u003cul\u003e\n\u003cli\u003eOne Mindful Bowl in the colour of your choice\u003c\/li\u003e\n\u003cli\u003eQuick-start care guide\u003c\/li\u003e\n\u003cli\u003eFree digital copy of The Calming Kitchen — 30 calming recipes designed for this surface\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWill my dog actually lick it?\u003c\/h3\u003e\u003cp\u003eSpread a teaspoon of peanut butter (xylitol-free), plain yogurt, pumpkin or any of the 30 recipes in our free Calming Kitchen eBook. The first session is usually the only sell needed.\u003c\/p\u003e\u003ch3\u003eWill the suction hold on my floor?\u003c\/h3\u003e\u003cp\u003eYes on tile, sealed hardwood, glass, marble and stainless steel. Not reliable on textured stone, raw wood, or carpet. Press firmly to activate suction.\u003c\/p\u003e\u003ch3\u003eCan I freeze it?\u003c\/h3\u003e\u003cp\u003eYes. Freezing extends the licking time from 8 minutes to 25+ minutes. We recommend the freeze method for fireworks, vet visits, or when leaving the house.\u003c\/p\u003e\u003ch3\u003eIs it safe in the dishwasher?\u003c\/h3\u003e\u003cp\u003eYes — top rack. Or hand-wash with warm soapy water. Air-dries in 15 minutes.\u003c\/p\u003e\u003ch3\u003eWhat if my dog is a strong chewer?\u003c\/h3\u003e\u003cp\u003eThe Mindful Bowl is for slow eating and licking, not chewing. Supervise on first use. If your dog tries to chew the bowl, redirect with a chew toy and use The Mindful Bowl at mealtimes only.\u003c\/p\u003e\u003cp\u003eTry The Mindful Bowl for 30 days. If your dog doesn't slow down or calm during licking, we refund you in full and you keep the bowl. Our most-recommended product to first-time customers.\u003c\/p\u003e","brand":"NOORYN","offers":[{"title":"Lavender Purple","offer_id":54014582227277,"sku":null,"price":13.9,"currency_code":"GBP","in_stock":false},{"title":"Ocean Blue","offer_id":54014582260045,"sku":null,"price":13.9,"currency_code":"GBP","in_stock":false},{"title":"Stone Grey","offer_id":54014582292813,"sku":null,"price":13.9,"currency_code":"GBP","in_stock":false},{"title":"Mint Teal","offer_id":54014582325581,"sku":null,"price":13.9,"currency_code":"GBP","in_stock":true},{"title":"Sage Green","offer_id":54014582358349,"sku":null,"price":13.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/5334\/3053\/files\/hf_20260604_194848_93e029f1-c83a-41e3-a0ca-29445be27bbf.png?v=1780602711","url":"https:\/\/nooryn.uk\/products\/pet-licking-mat","provider":"NOORYN","version":"1.0","type":"link"}